Velou
Marketing design & technology
Marketing team design & technical support
AI & e-commerce
Make the intelligence visible.
Velou
The project
Velou’s marketing team needed design and technical support across a fast-moving set of channels. The work connects a demoable e-commerce chatbot, interactive website graphics and campaign collateral. The contribution sits within Velou’s existing brand, rather than a new identity design.
- The brief
- Explain the technology through what it helps people do.
- Our contribution
- Demoable chatbot
Interactive graphics
One-pagers & decks
Campaign & event assets
The thinking
Explain the technology through what it helps people do.
01 / Direction
Give the idea a working demonstration.
A conversational shopping demo makes the product story tangible. Rather than relying only on a description of AI capabilities, the experience shows the relationship between a shopper’s request and a relevant product response. The interaction becomes part of the explanation.
02 / Design
Turn the pipeline into a visual story.
Interactive JavaScript graphics unpack stages such as ingestion, enrichment and contextual inference. The diagrams and product communication use a deliberate sequence, letting the audience move from the whole system to a specific capability.
03 / In use
Keep many channels speaking together.
One-pagers, decks, advertising, standees and other marketing assets carry the narrative into different formats. Orange accents, clear diagrams and direct messaging connect the work. The layouts change with the channel while the product story remains coherent.
The whole picture
Technical depth with a clearer front door.
A connected set of demonstration and marketing assets designed to support the team’s communication. The case presents the design and technical contribution without attributing unverified campaign metrics to DMC.
Presentation mockups of marketing design and technical support within the existing Velou brand.
Next project / 12
IIM Ranchi ↗
Institutional design & digital