IIM Ranchi
Institutional design & digital
Institutional touchpoints
Higher education
An institution, expressed in every detail.
IIM Ranchi
The project
An institution is experienced through more than its website. Publications, campus signage, event graphics and everyday documents all contribute to the impression it leaves. The IIM Ranchi work spans these formats, balancing a sense of heritage with clear contemporary communication.
- The brief
- Bring a consistent standard to very different touchpoints.
- Our contribution
- Website overhaul
Publication & event design
Foundation stone layout
ID card system
The thinking
Bring a consistent standard to very different touchpoints.
01 / Direction
Respect the institution’s character.
The existing institutional identity sets the foundation. The work uses hierarchy, spacing and a disciplined relationship between mark and message to give very different assets a common standard. A long-form vision document and a ceremonial plaque call for different expressions of the same care.
02 / Design
Design for the moment and the medium.
Event communication needs to register quickly; a publication needs to reward reading. The foundation stone carries a sense of permanence, while campaign and event layouts respond to the immediacy of campus life. Each format is designed around its role.
03 / In use
Connect the physical and the digital.
The website redesign sits alongside functional identity materials and institutional graphics. The aim is a coherent experience for prospective students, the campus community and external audiences, with a clear structure that supports navigation and communication.
The whole picture
One standard of care across the institution.
A body of work spanning digital, editorial, ceremonial and everyday applications. The case describes the contributed touchpoints within IIM Ranchi’s existing institutional identity.
Presentation mockups of contributed publication, event and apparel assets within the existing institutional identity.
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Identity & digital experience