Top Kids Gift
Brand world & e-commerce
Brand world & store design
Children’s gifting
A little gift. A big world.
Top Kids Gift
The project
A large assortment can make gift shopping feel surprisingly impersonal. Top Kids Gift takes a different route: imaginative worlds, tactile artwork and friendly characters give a visitor somewhere to begin. The store’s personality and its practical retail structure are designed together.
- The brief
- Make choosing a gift feel personal.
- Our contribution
- Brand world
Collection identities
Art direction
Shopify experience
The thinking
Make choosing a gift feel personal.
01 / Direction
Three worlds, many ways to play.
Tinker Town, Daydream Dept. and Wonder Club organise the assortment around building, imagining and discovering. Each has an individual wordmark and sculptural world. A shared palette and tactile material language keep the three expressions together as one shop.
02 / Design
A character in every chapter.
The bear and rabbit bring warmth to moments of making, giving and exploring. Their illustrated world creates a thread between the identity and the experience, so a shopping journey can carry the charm of a picture book without losing its purpose.
03 / In use
Wonder with a useful next step.
Age-led browsing and the gift finder help turn a playful first impression into a direction. Product discovery, collections and cart paths sit beneath the expressive surface. The Shopify theme development extends the brand into an operable store experience.
The whole picture
A shop with room for imagination.
The project connects a distinctive wordmark, three collection identities, original world artwork and a practical gift-finding structure. The Shopify theme is presented as design and development work; commercial performance is not part of this case.
Visit Top Kids Gift ↗The Shopify theme and brand-world applications are presented as design development.
Next project / 05
Gruhas ↗
Independent identity concept