JS Supply Co
Brand system & e-commerce
Brand & commerce
Home improvement & trade
A more considered way to build a home.
JS Supply Co
The project
JS Supply Co serves home renovators and trade customers across bathrooms, kitchens, laundry and flooring. A broad catalogue needs both inspiration and a clear route to a useful next step. The brand system connects the practical confidence of a supplier with a more inviting way to browse.
- The brief
- Help people see the room, then find the right product.
- Our contribution
- Brand guidelines
Identity applications
Shopify experience
Campaign art direction
The thinking
Help people see the room, then find the right product.
01 / Direction
Build on what is recognised.
The retained wordmark and roofline motif remain the anchor. Cobalt blue creates a strong signal, with amber adding a warm architectural accent. Clear usage rules bring the same recognisable identity to cards, cartons, catalogues and the team’s clothing.
02 / Design
Organise around the room.
A bathroom, a kitchen or a laundry is a more natural starting point than a long list of technical categories. Warm stone, walnut and daylight give each campaign scene a tangible sense of place. Room-led browsing connects that inspiration to relevant product families.
03 / In use
Make inspiration useful.
The commerce direction accommodates individual purchases and larger project enquiries. Product information, material detail and a clear quote path support different buying journeys. The tone stays direct and helpful, keeping the supplier’s practical character intact.
The whole picture
A supplier with a clear point of view.
A cohesive identity and room-led commerce language connect the small printed touchpoints to the larger digital experience. Brand application mockups and styled room visualisations show how the system can work across channels.
Visit JS Supply Co ↗Room scenes are styled visualisations; printed and apparel applications are mockups.
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Brand system & product narrative